Articles from PINATA
New Ground Promotions (NGP), a national experiential and field marketing agency supporting corporate clients and globally recognized spirits portfolios including Moët Hennessy, Brown Forman, Remy Cointreau, and Edrington Americas, is expanding its use of PINATA, the AI-powered operating system for brand execution, to manage and verify retail and experiential programs at national scale.
By PINATA · Via Business Wire · March 17, 2026
A.P. Keaton, a full-service marketing and experiential agency supporting globally recognized spirits portfolios including Campari Group, Diageo, Pernod Ricard, Bacardi, and Edrington, is expanding its use of PINATA, the AI-powered operating system for brand execution, to manage and verify retail merchandising programs at national scale.
By PINATA · Via Business Wire · March 13, 2026
PINATA, the leading provider of software solutions for the alcohol industry, today reaffirmed its partnership with Saint Spritz. The brand has used PINATA for more than a year to track consumer engagement and streamline operations across their in-store activations, and is expanding its use of the platform as it scales nationally.
By PINATA · Via Business Wire · January 8, 2026
PINATA, the leading provider of cloud-based collaborative workflow software for front-line execution, today announced the launch of its National Accounts Command Center, a first-of-its-kind platform developed in partnership with Allied Beverage Group to bring real-time execution tracking, compliance, and coordination to alcohol suppliers and distributors managing National Account programs at scale.
By PINATA · Via Business Wire · March 20, 2025

PINATA, the innovative TaskFlow orchestration platform for real-world work, announced today that Rob Olson had left the venture firm M13 — where he was a Partner, Head of Data Strategy, and board member to PINATA and others — to join the startup as Chief Operating Officer.
By PINATA · Via Business Wire · February 8, 2024

PINATA announces the close of a $10 million Series A for its rapidly growing workforce-optimization platform. The round, led by M13 and Bullpen Capital with additional participation from the company’s seed investors, will further PINATA’s mission to “manage, measure, and maximize front-line workforces.”
By PINATA · Via Business Wire · November 23, 2022

Piñata, the leading membership program for renters, today announced a free credit-building service to all eligible renters in the U.S. The first-of-its-kind program provides renters a unique opportunity to establish and increase their credit scores by simply paying their biggest monthly expense—their rent.
By Piñata · Via Business Wire · September 14, 2021
